Signature system · Multifamily
PRE/3
A scalable marketing engine for a distributed multifamily portfolio.
- Client
- PRE/3
- Industry
- Multifamily
Key performance metrics
- 936
- Leads generated · June 2026
- 297
- Tour requests · June 2026
- 31.7%
- Lead-to-tour rate · June 2026
- $15.83
- Cost per lead · June 2026
Figures are from internal PRE/3 program reporting discussed for this rebuild. Confirm source report and date range before public launch.
Objectives & approach
The business problem. Then the seat.
A growing portfolio cannot be marketed as a collection of one-off photo shoots. Listings needed a single look, a single SLA, creative that could run as ads, and reporting leadership would actually read.
Treat PRE/3 as one relationship and one media desk. Standardize the listing kit. Run paid on BVM creative. Brief leadership monthly. Protect the account — do not starve production to win smaller work.
BVM production
What actually shipped.
- Listing kit in 4 business days from access: 25–40 stills, vertical reel, landscape film, drone, staging, captions, and ad cuts.
- Named folder and notify to the listing coordinator — a delivery, not a dump.
- Ads desk on Meta with weekly budget checks. No stock.
- One-page leadership brief: kits shipped, listings launched, blockers.
Contact BVM
It begins with a conversation.
It begins with a conversation. Then an analysis. Then a named seat.
Give us a call
608.633.6633221 Pearl Street, La Crosse, WI 54601