Fractional marketing partner
For hire. Not a department.
The marketing seat you hire instead of building one. Production, strategy, social, and media — in-house, under one roof.
The seat, on camera
Drag
Habitat
PRE/3
Acres
Desk
The Board Store showroom
Gundersen at dusk
Kraus-Anderson
Wedding portrait
Midwest Outdoor
La Crosse Area Waters
Country Boom night
For hire
Replace the department. Keep the people.
For hire
The seat you hire instead of building one.
The cost you already feel
You do not have a marketing problem. You have a department problem.
The hire you cannot load
A full-time marketer still needs a photographer, an editor, and a media buyer. You paid for a person. You did not buy a department.
The agency that does not shoot
Strategy decks. Then a production bid. Then a social freelancer. Three vendors, none of whom sat in the room.
The volunteer camera roll
Especially inside organizations. The gala looks fine until the annual report is due and nobody owns the files.
Why fractional holds
People overpay for unused capacity and underpay for craft that compounds.
A full-time hire sits at 40 hours whether the calendar is full or not. A pile of vendors relearns your brand every quarter. A fractional partner with production attached is the middle that actually exists: enough presence to know the culture, enough craft to ship, no idle salary.
The seat
Deploy a strategy. Build it with your people.
01
A named cadence
Visits on the calendar. For organizations: two or three a month. For commercial desks: the productized engine — listing kits, owner briefs, practice libraries.
02
A database that compounds
Every capture files. Staff can find it. Next quarter is cheaper because last quarter still exists.
03
Channels that match the work
Social and media placements built from what we shot — not from stock, not from a leftover reel.
04
Counsel, in the room
We deploy strategy with your people. Working sessions. A one-pager leadership can forward. We do not extract the plan into a black box.
Three ways to buy marketing
Pick the one that does not leak.
In-house stack
- Salary + benefits + tools
- Still buying production
- Still buying media
- Slow to start, expensive to pause
Typical agency
- Strategy billed in hours
- Production outsourced
- Social as a separate line
- The team that pitched is not the team that shows up
BVM fractional
- One seat. One calendar.
- In-house cinema production
- Social and paid on the same capture
- Built alongside your staff
Organizations
2–3 visits a month. A library. A partner.
Habitat for Humanity, State Bank, AcresUSA — rooms we already know. The Community Desk documents events, builds the photo database, runs social and media that fit, and sits in strategy with staff.
Open the organization deskWhat this is not
We will not pretend to be your staff.
- Not a body shop. Not 40 idle hours on a chair.
- Not a strategy PDF you cannot execute.
- Not social without a camera in the room.
- If we are not the right desk, we will say so — then point you at someone who is.
The work on the cadence
Contact BVM
Ready to stop building a department?
It begins with a conversation. Then an analysis. Then a named fractional seat.
Give us a call
608.633.6633221 Pearl Street, La Crosse, WI 54601