01
One kit, every property
Stills, film, drone, captions, and ad cuts on a four-day SLA.
Multifamily · Portfolio marketing
One look. One SLA. Occupancy that compounds.
BVM runs listing media, campaign creative, and paid deployment as a single system for distributed multifamily portfolios — not a pile of property photos.
Multifamily stills
Drag
PRE/3 exterior
PRE/3 courtyard
PRE/3 interior
Belmont Heights
The Board Store showroom
Gundersen at dusk
Kraus-Anderson
Wedding portrait
Habitat kitchen
Midwest Outdoor
La Crosse Area Waters
Country Boom night
Why this desk exists
You already know occupancy is the number. The gap is a listing that looks like the building and ads that can spend on it.
In-house. Under one roof.
One portfolio. One desk. Production and ads on the same calendar — June 2026 on PRE/3.
- 0
- Leads generated
- 0
- Tour requests
- 0%
- Lead-to-tour
- $0
- Cost per lead
PRE/3 · June 2026
Same month
936 leads → 297 tours
On BVM creative
Innovative multifamily solutions
Your marketing partner should care about this business as much as you do.
02
Ads on BVM creative
Brennen’s desk. Weekly checks. A one-pager operations will read.
03
A look the portfolio can live in
Not a different photographer in every market.
Multifamily
One look. One SLA. Occupancy that compounds.
The problem
- Inconsistent listing kits across markets
- Creative that cannot run as ads
- No shared reporting language between marketing and operations
- Vendors who photograph units and disappear
Language we use
- Occupancy and lease-up velocity
- Tour requests and lead quality
- Portfolio-wide visual consistency
- Cost per lead that leadership can defend
The BVM system
Listing kit
Stills, reels, films, drone, staging, captions, and ad cuts — delivered on a named SLA.
Ads desk
Meta and Google on BVM creative, with a monthly one-pager instead of a dashboard dump.
Leadership brief
What launched, what shipped, what blocked, and what to film next.
Multifamily
Move the line. The still is the argument.
Case study · PRE/3
A scalable marketing engine for a distributed multifamily portfolio.
A growing portfolio cannot be marketed as a collection of one-off photo shoots. Listings needed a single look, a single SLA, creative that could run as ads, and reporting leadership would actually read.
- 936
- Leads generated
- 297
- Tour requests
- 31.7%
- Lead-to-tour rate
- $15.83
- Cost per lead
Capabilities on this desk
Growth
Paid Media
Brennen runs Meta and Google on BVM creative for PRE/3 and dental. Budgets, tests, UTMs, and a monthly one-pager. No stock. No dashboard dump.
Growth
Social Media
Captions, crops, and a posting cadence that come out of production — listing kits, practice desks, owner briefs, and event capture. We do not invent a social-only shop.
Creative
Video Production
Owner briefs, listing films, practice spots, campaign anthems, recaps. Cinema cameras, drone, and a finish template — not a custom quote every Friday.
Creative
Photography
Architectural, industrial, practice, and campaign stills with the same look as the films. LUTs and templates are mandatory.
Systems
Fractional Partner
A fractional marketing partner with in-house production. Strategy, capture, social, and media on one calendar — at a fraction of a full-time stack. We deploy the plan with your team. We do not vanish after the deck.
Systems
Website Development
We build and refresh websites as part of the media stack. Brand, photography, film, and the page they live on should come from one partner. Not a developer who never saw the shoot.
Systems
AI Implementation
We implement AI where it makes the desk faster — tagging libraries, drafting captions, cutting ad variants, assembling the monthly one-pager — without handing the brand to a chatbot. Craft stays human. Infrastructure gets modern.
Engagement
01
Understand
Business, buyer, inventory, and the number that actually matters — occupancy, patients, jobs, draws, tickets.
02
Build
Strategy and creative direction. Name the seat. No custom quotes that invent a new product.
03
Create
In-house production. Cinema cameras, drone, stills. Same folder logic every time.
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Deploy
Ads, social, listing kits, owner briefs, sponsor cuts. Creative that is built to run.
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Improve
A one-pager, not a dashboard dump. Iterate the mix. Protect quality.
Before you call
Questions we get in the first meeting.
- Do you replace our ILS photos?
- We produce the listing kit. You deploy it where the renter actually looks.
- Can this run across states?
- Yes. The kit is the product. Geography is a calendar, not a new quote.
Multifamily library
Contact BVM
Talk multifamily.
Name the seat. We’ll paper it. Then we book the first visit or the first shoot.
Give us a call
608.633.6633221 Pearl Street, La Crosse, WI 54601