Stop launching one video. Build the library the ads run on.

Practice growth · Dental & Healthcare

Dental

Stop launching one video. Build the library the ads run on.

Client: Dental
Industry: Dental & Healthcare

Do not manufacture early patient or practice results. Healthcare imagery requires release review before any patient likeness ships.

Objectives & approach

The business problem. Then the seat.

Practices buy a launch film, run it until it dies, then go quiet. Ads have nothing proven to spend on. The doctor is never on camera in a way a new patient would trust.

Productize dental. First 90 days = foundation library. After that, a monthly desk. One shoot day produces the month. Paid turns on after first delivery.

BVM production

What actually shipped.

Ten-film foundation: intro, doctor, team, new-patient path, hygiene, procedure, tour, why this practice, patient story, CTA.
Monthly: doctor/associate spot, reels, education shorts, stills, captions.
7-day finish. Light Meta/Google on practice creative.