01
Job record
Locked angles. Dated stills. A film a homeowner can forward.
Contractors / Home Services · Local authority
The company that looks like it already won the job.
Crews, roofs, service areas, and reputation — captured as a dated record that books work and recruits, not as random Facebook clips.
Contractors / Home Services stills
Drag
Kickapoo crew
On the job
On the roof
Midwest Outdoor
The Board Store
Gundersen at dusk
Kraus-Anderson
Wedding portrait
Habitat kitchen
Midwest Outdoor
La Crosse Area Waters
Country Boom night
Why this desk exists
The bid is won or lost on whether the work looks like it was done by professionals.
Quality imagery is demand.
Buyers, patients, and owners decide from pictures before they decide from copy.
- 0 wks
- Faster to close with pro photos
- $0k+
- Relative to list · $400k band
- 0%
- Credibility from visual design
- 0
- PRE/3 leads, June 2026
Redfin, 2013 · DSLR vs amateur
Redfin, 2013
Stanford Web Credibility
On BVM listing creative
Innovative contractors / home services solutions
Your marketing partner should care about this business as much as you do.
02
Recruiting cuts
The field will stand behind it because it is the work.
03
Local demand
Ad creative from the same capture.
Contractors / Home Services
The company that looks like it already won the job.
The problem
- Phone photos that lose the bid
- No recruiting film the field will stand behind
- Inconsistent look across trucks, jobs, and ads
- Marketing that cannot show the work
Language we use
- Booked jobs
- Qualified inbound
- Crew recruiting
- Service-area authority
The BVM system
Job record
Repeatable stills and aerials from locked angles so progress is comparable month to month.
Owner / homeowner proof
Short films and galleries a GC or homeowner can forward without a sales pitch.
Demand creative
Cuts built for local ads, recruiting, and the website — from the same capture.
Contractors / Home Services
Move the line. The still is the argument.
Case study · Kickapoo Roofing
Show the work the way it is actually done.
Home-service and commercial contractors win on trust. If the media looks like a hobby, the bid looks like a hobby.
View case studyCapabilities on this desk
Growth
Paid Media
Brennen runs Meta and Google on BVM creative for PRE/3 and dental. Budgets, tests, UTMs, and a monthly one-pager. No stock. No dashboard dump.
Growth
Social Media
Captions, crops, and a posting cadence that come out of production — listing kits, practice desks, owner briefs, and event capture. We do not invent a social-only shop.
Creative
Photography
Architectural, industrial, practice, and campaign stills with the same look as the films. LUTs and templates are mandatory.
Systems
Fractional Partner
A fractional marketing partner with in-house production. Strategy, capture, social, and media on one calendar — at a fraction of a full-time stack. We deploy the plan with your team. We do not vanish after the deck.
Systems
Website Development
We build and refresh websites as part of the media stack. Brand, photography, film, and the page they live on should come from one partner. Not a developer who never saw the shoot.
Systems
AI Implementation
We implement AI where it makes the desk faster — tagging libraries, drafting captions, cutting ad variants, assembling the monthly one-pager — without handing the brand to a chatbot. Craft stays human. Infrastructure gets modern.
Engagement
01
Understand
Business, buyer, inventory, and the number that actually matters — occupancy, patients, jobs, draws, tickets.
02
Build
Strategy and creative direction. Name the seat. No custom quotes that invent a new product.
03
Create
In-house production. Cinema cameras, drone, stills. Same folder logic every time.
04
Deploy
Ads, social, listing kits, owner briefs, sponsor cuts. Creative that is built to run.
05
Improve
A one-pager, not a dashboard dump. Iterate the mix. Protect quality.
Before you call
Questions we get in the first meeting.
- Can you shoot in weather?
- That is the job. Roofs and sites do not wait for a studio day.
Contractors / Home Services library
Contact BVM
Talk contractors / home services.
Name the seat. We’ll paper it. Then we book the first visit or the first shoot.
Give us a call
608.633.6633221 Pearl Street, La Crosse, WI 54601